Currently Browsing: Marketing Your Home

Should I Have An Open House When Selling My House?

There was a recent article in the Globe & Mail where a real estate agent was interviewed about her opinion on holding open houses if you are selling a house. To summarize, the agent thought that open houses were a waste of time with only nosy neighbours dropping in to check out your belongings. I disagree.  I think those are the words of a lazy (and quite possibly untrustworthy) real estate agent who doesn’t like doing open houses. Benefits of having an open house When I sold my first house, some prospective buyers who had scheduled appointments with their agents, also came on the weekend for...
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What makes home buyers grimace when they tour a home for-sale?

 Don’t let your property fall prey to one of these common buyer pet peeves. A recent article at Zillow highlights some of the following turn-offs: Pets: Dirty kitty litter boxes or dog toys scattered in a room can turn off buyers who associate pets with unsanitary homes. Remove all traces of pets in a home and pay attention to the home’s smell; get rid of any lingering pet odors when homes are for sale. Kid items: Don’t let the kids overtake a home with toys cluttering every square inch. Also, pay attention to any sanitary or personal items involving infants. For example, “leaving breast...
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Aesthetic Appeal

Unfortunately, many potential buyers can’t see past a property’s aesthetic flaws; fortunately, such flaws are easily remedied. Below are five aesthetic mistakes you don’t want to make during showings of your home. Lack of light. At most, a dark home is one that buyers can’t see their way around, possibly causing injury; at least, a dark home can feel unwelcoming and look smaller than it really is. So let in all the natural light you can, turn on all your light fixtures, and swap dim bulbs for high wattage. Clutter. Like dark spaces, cluttered spaces feel smaller than they are....
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Sell Faster When You

When most sellers list their home for sale the first thing they think about is “How much will I get?” and that is usually followed by “How soon will I get it?” It’s certainly understandable that those two concerns are top of mind. But, if as a seller, you can get into the buyer’s mindset, the sale of your home can come faster and for more money. Understanding the way buyers think can sound easy but actually it’s often harder than most sellers think. The psychology of buying is driven by emotional experiences, money, and timing. With that in mind, sellers can help create optimal...
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Springtime Curb Appeal

Early spring means brown lawns, leafless bushes and trees, and a depressing lack of colour.  Improving curb appeal has shown to increase not only your property’s value, but also the property values of your entire neighbourhood.  Whether you are selling or staying put, here are five tips that can help you on your way to a beautiful home. 1. Sidewalks and Driveways: This may be the first part of your property that your guests or prospective buyers step foot on.  Literally. Fix cracks and uneven sections.  This project may require a bit more professional attention, but will give buyers the...
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